Sunday 25 August 2013

U.S Box Office Report - 23rd - 25th August 2013

1. The Butler - $17M -$52.2M
2. We're The Millers - $13.5M - $91.7M
3. The Mortal Instruments: City of Bones - $9.3M - $14M
4. The World's End- $8.9M - $8.9M
5. Planes - $8.5M - $59.5M
6. Elysium - $7.1M - $69M
7. You're Next - $7M - $7M
8. Percy Jackson: Sea of Monsters - $5.2M - $48.3M
9. Blue Jasmine - $4.3M - $14.7M
10. Kick Ass 2 - $4.2M - $22.4M

This is arguably the last weekend of major summer releases, and two of those are still fairly low key. To be fair, August's line up has been stronger than in recent years, though at this point cinema-goers are somewhat burnt out from blockbuster season. Hoping for one last shot at the top was The Mortal Instruments, which was joined by Edgar Wright's The World's End and horror flick You're Next. The Butler and We're The Millers were set to offer some strong competition too. Next weekend looks to be a bit of a free-for-all, with Closed Circuit, Getaway and the One Direction movie all seeing release.

Sunday 18 August 2013

U.S Box Office Report - 16th - 18th August 2013

1. The Butler - $25M -$25M
2. We're The Millers - $17.7M - $69.5M
3. Elysium - $13.6M - $55.9M
4. Kick Ass 2 - $13.5M - $13.5M
5. Planes - $13.1M - $45M
6. Percy Jackson: Sea of Monsters - $8.3M - $38.9M
7. Jobs - $6.7M - $6.7M
8. 2 Guns - $5.5M - $59.2M
9. The Smurfs 2 - $4.6M - $56.9M
10. The Wolverine - $4.4M - $120.4M
(13. Paranoia - $3.5M - $3.5M)

We're almost in the August dumping ground period, when studios put out films that they just want off their hands or know they have little prospect of making money on. It's arguable that at least one of this weekend's releases would fall into that category. Another busy frame sees four new major films set to take on Elysium and We're The Millers. Wednesday brings the release of teen fantasy The Mortal Instruments, which is hoping to become the next Twilight style franchise. Further ahead to next weekend and we have the long-delayed release of horror flick You're Next, along with the final Pegg/Frost/Wright collaboration, The World's End.

Monday 12 August 2013

U.S Box Office Report - 9th - 11th August 2013

1. Elysium - $30.4M - $30.4M
2. We're The Millers - $26.5M - $38M
3. Planes - $22.2M - $22.2M
4. Percy Jackson: Sea of Monsters - $14.6M - $23.4M
5. 2 Guns - $11.1M - $48.5M
6. The Smurfs 2 - $9.5M - $46.6M
7. The Wolverine - $8M - $111.9M
8. The Conjuring - $6.7M -$120.7M
9. Despicable Me 2 - $5.7M - $338.3M
10. Grown Ups 2 -  $3.7M - $123.8M

A busy weekend with four major releases all vying for the public's attention. Percy Jackson and We're The Millers aimed to get a jump on Planes and Elysium by opening on Wednesday, but would that early start also knock the wind out of their sails come Friday? Last weekend 2 Guns and The Wolverine did solid, if unspectacular business, and they'd both have to take on Elysium this frame. Next weekend is equally as busy, with Paranoia taking on Kick Ass 2, The Butler and Jobs.

Monday 5 August 2013

U.S Box Office Report - 2nd - 4th August 2013

1. 2 Guns - $27.3M - $27.3M
2. The Wolverine - $21.7M - $95M
3. The Smurfs 2 - $18.2M - $27.7M
4. The Conjuring - $13.6M - $108.5M
5. Despicable Me 2 - $10.3M - $326.6M
6. Grown Ups 2 - $8.1M - $116.4M
7. Turbo - $6.4M - $69.4M
8. Red 2 - $5.6M - $45.1M
9. The Heat - $4.7M - $149.5M
10. Pacific Rim - $4.5M - $M

A shorter box office report this time around. Two new releases open this weekend, aimed at opposite ends of the market. Action thriller 2 Guns takes on the Smurfs sequel, and they'll both be up against the second frame of The Wolverine, which was hoping to avoid the usual 55%+ fall that has inflicted the rest of the X-Men series. Elsewhere, horror smash The Conjuring had $100M firmly in its sights. Next week will be a busy one, with the R-rated We're The Millers facing off against the Percy Jackson sequel on Wednesday. They'll be joined by the long-awaited Elysium and Disney's Planes on Friday.